Careers


DIGITAL MARKETING MANAGER

Full-time - Hybrid – Cheras, Kuala Lumpur.

You will drive the development and execution of marketing strategies across our core channels. This includes end-to-end campaign planning, content coordination, and performance tracking to ensure brand growth.

YOUR ROLE AT A GLANCE

In this role, you will design, execute, and optimize digital campaigns that build brand awareness, drive traffic, and convert leads across all digital touchpoints for our entire brand ecosystem.


ABOUT YOU

  • A Natural Aesthetic Eye: Your personal style aligns seamlessly with our brands. You love fashion and naturally understand a sophisticated, minimalist aesthetic.
  • Strategic & Adaptable: You see potential in everything. You know that with the right strategy, even the simplest garment becomes a must-have. You aren’t afraid to test new tactics, analyze the data, and pivot quickly.
  • Portfolio Mindset: You thrive in a fast-paced environment and can effortlessly switch gears to manage multiple brand identities without losing attention to detail.
  • Collaborative Leader: You are ready to step up, lead, and support our creative team to bring big ideas to life.

KEY RESPONSIBILITIES

  • Campaign & Launch Strategy: Map out and execute end-to-end digital strategies for new collections and major product launches, ensuring high engagement from teaser to drop.
  • Performance Marketing Oversight: Partner with our performance marketing resources to effectively allocate budgets across paid channels (Meta, TikTok, etc.) to maintain a low CAC and high ROAS.
  • Conversion Rate Optimization (CRO): Analyze user journeys and run A/B tests on landing pages, website layouts, ad copy, and email funnels to maximize conversions across our e-commerce stores.
  • Retention & Email Marketing: Build and manage automated email workflows, segment audiences, and run targeted newsletters to nurture leads and retain loyal customers.
  • Creative Team Leadership: Guide and collaborate with our creative team to ensure all ad creatives, imagery, and copy perfectly match brand standards while driving strong click-through performance.

REQUIRED SKILLS & QUALIFICATIONS

  • Experience: 3–5 years of dedicated digital marketing experience. Experience managing multiple brands or working in a fast-paced agency environment is highly preferred. Fashion or beauty industry experience is a major plus.
  • Technical Savvy: Highly proficient with Google Analytics 4, ad managers (Meta, TikTok), SEO tools, and email marketing platforms (e.g., Klaviyo/Mailchimp).
  • Creative & Copy Skills: Ability to write compelling, on-brand ad copy and direct content creators on high-performing, aesthetic ad formats.
  • Budget Management: Proven track record of managing digital ad budgets efficiently to maximize ROI.
  • Project Management: Exceptional organizational skills to keep timelines, assets, and campaigns for multiple separate brands running smoothly.



Apply now at hello@celeste-my.com